As a tool or skill, sketching can be relaxing but it also has its important role in the design process.
That role will vary depending on the end-product being created, the size and scope of the project, the individual designer’s style, experience, and workflow, and the client’s expectations.
5 Uses for Sketching in Design
1. Rapid Concept Development
Sketching is an excellent way to quickly explore concepts, an essential step in the design process. It will save you time to work through concepts on paper before going to the computer.
2. Basic Composition or Layout
Sketches are a quick way to create the basic composition of your illustration. As long as your sketches are good enough that they capture the necessary elements, drawing skill is unnecessary.
3. Client Communication and Approval
Showing sketched thumbnails or compositions to clients, will potentially save you an enormous amount of time. The more detailed the project will be the earlier you want client approval. If you’re going to spend hours on an illustration, you want to make sure the client is in agreement with your choice of design before moving forward.
4. Visual Exploration
Sketching can be used as a journaling activity to record and explore your interests. It can also be used to explore multiple options you could take in a particular design.
5. Refining Visual Solutions
The process of creating a design or illustration at later stages involves refinement. The overall concept and direction of the piece may be working great, but one element isn’t. Often, this can be tightened up and corrected in further rounds of sketching.
Has a sketch ever influenced your decision about acquiring a product?